Roller-skates next to a disco ball. These two objects are synonymous with the retro aesthetic of an 80's roller rink. This aesthetic is incredibly popular and well-sought after.

visual design

We’ll help you bring to life that image you see in your head when you close your eyes. Whether you’re starting from scratch or looking for a makeover, we’ve got your back.

let's create let's create let's create

Someone dressed in an old fashioned bathing suit for woman, diving back down to planet Earth. This juxta-positioned imagery creates a strong visual impact.

We'll help you look your best.

We know how important it is to have an online presence in today’s economy. But what’s the point of having a website or an app if it doesn’t do what it should? And what does it say about your brand if it’s ugly and hard to navigate?

Well, it means a lot actually. It sets a tone for potential clients/customers, and we both know that you and your company are bold, skilled pros with the dexterity to deconstruct whole cities and rebuild them upside down.


Can you relate to any of these struggles?


When you set up your site, you didn’t really think that much about which colours would look best, and which fonts are easiest to read. You just chose what you liked and left it, so what If looks like an eight-year-old made it as part of a school project? But the more time you spend on the site, the more you realize that it’s really difficult to read the name of your company. And to add to that, your brand has evolved so much that even if potential customers could read it, you’re not sure you’d want them to. The content itself no longer communicates who you are. Literally, because on top of all that, your contact information is outdated.
A big, old television with static on the screen, indicating that the tv is disconnected and unable to reach its target.
An office worker holding a big, old computer. These computers were big and clunky making them a hassle to move them around.


Whenever you use your own website, you feel like you have two left feet. The only reason you know how to navigate it is because you’ve done it so many times. It’s such a hassle – why does the login page feel like it’s hidden in a cursed tomb? It doesn’t make sense to you, and you dread thinking about how customers or clients are supposed to figure out how to work it.


By now everything should be figured out, but it just isn’t. It can’t possibly be that hard – Steve Jobs took a bite out of an apple and that image now represents a massive multinational corporation. Something-something byte pun. It seems so easy! McDonalds’ logo is literally an M, and it’s recognizable across the world. Both these brands have distinct, unique identities. Does it all come down to that damn logo?
Paper in a typewriter that has the words 'What's your story?'. This question is incredibly important when creating a strong brand identity.
A small child and a monkey imitating adults doing a presentation. This invokes a feeling of being unclear and unsure.


You have a great idea – there’s no doubt. But you don’t want to add a useless product/app to an already over-saturated market. It’s like bringing home a drawing from school that your mom hangs up on the fridge. It’s obviously great to see it up there, but does it deserve to be there? Does it really compare to your older brother Timmy’s drawing of the stickman on the boat from last week?


Maybe you pronounced the G in “GIF” wrong once and now your kids call you a boomer every night at dinner. Maybe it keeps you up at night. Maybe you know you’re supposed to use social media to market your content, but it feels like it’s written in a different language. Maybe you’ve even tried to post on various platforms, and you send out emails regularly…ish. Your posts see some interaction (maybe your cousin pointed out that you spelt something wrong, but you’re not sure how to check) – a like here, a comment there, the occasional share – but it’s not enough. You’re not growing. You feel like you’re talking to the same four people every time, and so when you’re running promotions or introducing new services, you’re not really getting to the people who would gain the most from it.
Comical text saying 'Okay, Boomer!'. A common phrase used by youth towards the older generation to highlight the older generation's lack of knowledge on today's society and technology.

we'll amaze you

And you'll amaze yourself
A child pretending to be an airplane. This boundless creativity is in high demand and something that Softserve Digital Development strives for in each project.


Our team of graphic design artists understand how to create a site that optimizes colour, text, font, space, and shapes. Not only will these elements converge to create an aesthetically pleasing layout, but it will display your brand’s style and highlight what you’re best at. Finding your style isn’t just throwing paint at a wall and see what looks nice. We want to use visual techniques to communicate who you are, what you do, and how you do it. We will pull up a chair and make your customers comfortable and they will recognize the value of your brand and how it can enhance their daily lives. It works, it’s easy to use, and it looks great while doing it.


Forget that mental map you’ve created to the login page – you don’t need it anymore. There’s no need for any hassle as we reconstruct your UI and find the best way for a user to interact with your site. Their experience – and your experience – will be simple and easy, as we focus on communication, consistency, and comfort. Basically, we want to use clear and concise language in conjunction with a coherent layout so that users know how to navigate the site. It'll also have recognizable UI elements so that the site seems familiar and runs efficiently. Users will be able to get things done quickly, and this will provide them with the comfort that they need to enhance their experience.
A pair of legs wearing roller skates. Roller skates are easy to use and ergonomically designed so that the wearer has a fun experience.
A lady exercising in classic 80's workout gear. This era of exercise is still easily recognizable to this day due to its unique aesthetics and traits.


Your Corporate Identity doesn’t just happen by mistake. Steve Jobs didn’t just take a tiny bite out of an apple, toss it aside, and then dramatically gasp while pointing at it and scream: “That’s it, that’s the logo! But it should be rainbow coloured!” (In fact, they had a logo previously that lasted a whole year, and this entire scenario is purely speculative). It is important to proactively build a unique identity because that’s what makes you stand out to potential consumers and investors. We’ll help you craft your corporate identity through constancy, uniqueness, reliability and efficiency.


You do have a great idea – in fact we’re sure it’s even better than your older brother Timmy’s drawing of the stickman on the boat from last week. We will guide you through the process of acquiring and integrating your brand/app/system/website into the market. Our job is to make sure that your interaction with your consumers is meaningful, fun, and compelling. We make sure that consumers know the value of your brand/app/system/website, what it does, and why they need it.
An excited child with a home-made rocket strapped to his back. He is proud of his creation and wants to show it to the world.
A retro boombox. SEO and content are a business' version of playing enjoyable music to a large audience.


When designing your site or app, we consider SEO so that you are ranked highly on search engines. This will make it easier for potential clients to find and contact you. You will get lifelong loyal customers as they become engaged with your content and identify with your brand. Through user journey mapping, we’ll be able to see the traffic through your site, starting from the first time they found it. This will enable us to position your brand towards the audience that matches your niche, and then cater content towards their preferences to maintain engagement. Additionally, we can manage your social media presence, posting regularly to gain traction with new followers and maintain loyalty with those you already have.


user interface (UI)

it's easy, s.e.e.


We will create and capture your style and presence, ensuring that your aesthetic communicates who you are and what you do.


We will integrate recognizable elements so that the site runs efficiently, and users get things done quickly.


Enhancing the users’ interaction with your site to motivate loyalty increase engagement.

user experience (Ux)

p.u.t. your users first


We will make sure your site/app will work in the way that it should and will look good.


Your customers will know how to interact with your site and what your brand does to address their needs.


We will show customers the value that your brand has – why it’s worthwhile and necessary for their lives.

corporate identity

it's the c.u.r.e.


Employees will represent it the same way every time they interact with potential customers and clients.


Set yourself apart from other brands and make yourself recognizable.


Regulate your brand’s visual presentation, physically and across all digital platforms.


Establish your business as a brand that’s skilled and trustworthy.
Applied Payments logo
Earth2Mars logo
LemonCo logo
MyCaddy logo
Otima logo
Umdabu logo

other services other services other services other services


We build better software, faster. Delivering innovative platforms to start-ups and enterprises. Whether your company needs a solution that will automate routine work of employees, store data/information or improve workflows, Softserve will develop Custom Software Solutions to your specification.


The success of an app or website depends significantly upon its UI/UX design. Users now have a lower tolerance for bad UI than ever before. If they can’t find what they’re looking for quickly enough, they will go elsewhere. Softserve can help ensure your users find your site both interesting and simple to use.


Softserve loves to take something that is not a game and applying game mechanics to increase engagement, happiness and loyalty. Anything is better when we add a little fun and game to it.


Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or webpage to those who use a web search engine such as Google. At Softserve, we have SEO experts to get you to the top of the list and stay there.


Web application development doesn’t have to be a stressful affair. Softserve Digital Development is a key provider of web application development services, and we cater to all sorts of industries; no web application development project is too daunting for us.


E-commerce refers to commercial transactions conducted online. This means that whenever you buy and sell something using the Internet, you’re involved in e-commerce. Our team is experienced in the most secure and user friendly shopping solutions.


Our awesome team of well trained and knowledgeable app developers create high quality and user-friendly mobile applications to meet our customer’s expectations on both iOS and Android platforms.


Social media has become a crucial part of any effective marketing strategy, but posting daily and coming up with content can be time consuming and difficult. Softserve manages your social media profiles and pages exceptionally, driving engagement and results that bring people to your brand.


At Softserve we know that creating content for a site can seem a little daunting, which is why we’re happy to help out. We help put together exactly what you need so that you can engage your visitors and keep them there so that they will buy your service or product through enticing site content.


The rise of the digital age means people are bombarded with thousands of brand graphics on a daily basis. At Softserve we help you stand out and ensure that all your designs communicate your brand to ensure the right message comes across the way it should.


Responsive web design adapts the site in accordance with the width of the display of the user's device.

Domain registration and hosting

Softserve Digital only uses the best quality hardware. We also provide local hosting that is secure and reliable as we have added measures set in place to ensure high uptime. Our team of professional experts will ensure that the service you receive is tailored to your specific needs, as well as your business.


A CMS will enable you to store important data and control where it is stored and who has access to it. We build custom CMS (Content Management System) solutions to manage content, websites, and various other web applications that are pertinent to your brand.

ssl certificates

Planning to run an online business requires an understanding of the necessary security measures that need to be in place before getting started. SSL certificates are one important part of this puzzle. is an open source web development tool created by Microsoft with the purpose of producing websites that catch people’s attention. It’s server-side too, meaning that the user is given a graphical interface in order to interact with a service. Additionally, this means that the user has limited access to the inner workings of proprietary software.


Webflow is a visual website editor, allowing for seamless creation of visually stunning and powerful websites. From a built-in CMS and e-Commerce manager, Webflow can do it all. Softserve is a certified Webflow expert, here to bring you the website of your dreams.


Our projects have a strong focus on engaging audiences and creating a wonderful and holistic digital experience. Softserve is driven by latest trends, techniques and effective online marketing strategies, website design, content creation and social media campaigns.
We've got you covered


Can you design my website?

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Yes, we can. We will create a vibrant site that boasts who you are and what you do. It will ensnare potential customers’ interest and trust.

What if I don't like the final product?

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We work with you as co-creators – creating actionable steps to solve problems before they’re even problems. We also provide you with high-fidelity prototypes so that you can review the site before it is made live. This way we can ensure that you are pleased with the way that it looks.

How do I improve traffic to my website?

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There are many ways to increase traffic to your website. It all depends on your audience and the size of your business. Create a unique identity for yourself so to ensure that you stand out amongst your competitors. We will assist with attracting inbound leads through content marketing, SEO, and social media marketing.

Can you help me find my brand identity?

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Yes. We will help to craft your corporate identity, which comprises everything associated with your brand’s visual identity, such as logos, colours, fonts, as well as what defines your values. It’s important to proactively build a unique identity because that’s what makes you memorable, and you stand out to potential consumers, and investors.

How do I know if my website needs to be freshened up?

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Everything starts with your customer or user using your website. If your website doesn't speak to your audience then it’s not giving your business a fair chance. Reach out and we can look and discuss our recommendations.


Let's work together to build something world-class