graphic
design

graphic design grAPHIC DESIGN

Graphic design is the process of visual communication and problem-solving through the use of typography, space, image and colour.

The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts, and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include:

Identity (logos and branding)
Publications
Print Advertisements
Posters
Billboards
Website Graphics and Elements
Signs
Product Packaging

For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and colour which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

A graphic design project may involve the stylization and presentation of existing text and either pre-existing imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Another aspect of graphic design is to have good research skills, analysing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

At Softserve Digital Development we want to tap into this market with quality designs and a clear idea of current design trends. We constantly update ourselves on what the current trends are. In terms of design we want the client to be happy with what they have received and what they are looking for in a design.

We want to deliver awesome solutions for our clients through an incredible medium, we take everything into consideration when it comes to design and we want to deliver the best for our client.

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