Salute Africa
Project Overview
With over 16 bespoke travel options, from private safaris to curated cultural immersions, Salute Africa has built a reputation for flawless service and high-touch hospitality. When they came to Softserve, they had big ambitions: elevate their digital presence, streamline internal operations, and attract more high-end clients from around the world. They weren’t just looking for a new website—they were looking for a digital partner to help them scale, stand out, and sell smarter.
The Key Features
Brand Positioning & Discovery
Responsive Webflow Site Design
Custom Proposal Generator
Mobile-Friendly Itinerary App
Digital Marketing Strategy & Lead Generation
Salute Africa
Salute Africa
The Challenge
Their existing site lacked the polish and performance expected from a premium brand. Proposal creation was manual and clunky, and clients had no central place to access itineraries, documents, or travel info—far from seamless.
The Solution
We started with a deep-dive brand discovery to uncover what sets Salute Africa apart—then used those insights to position them as the go-to name in luxury African travel. From there, we designed a visually striking, high-converting Webflow site that mirrors their prestige. We built a custom proposal generator and mobile-friendly itinerary tool, streamlining operations and elevating client experience.
To keep the momentum going, we implemented a strategic digital marketing plan focused on visibility, engagement, and lead quality—driving the right traffic to the right experiences.
The Impact
Proposal turnaround time dropped. Lead conversions rose. Salute Africa now delivers a digital experience as flawless as the journeys they curate—turning site visitors into loyal travelers.
Highlights
Explore Africa in style with Salute Africa’s seamless, tailor-made luxury journeys.
Journey through Africa’s soul with Salute Africa’s seamless, bespoke adventures in luxury.
Uncover Africa’s magic—tailored, timeless, and effortlessly luxurious with Salute Africa.
Where Africa’s beauty meets seamless luxury—travel, reimagined by Salute Africa.
Wander Africa’s wild elegance through journeys crafted in care, luxury, and ease.
