Rolando

Before the collaboration, Rolando's digital systems were holding the business back. Their CMS was slow and outdated, causing delays in internal operations. Inventory inaccuracies across branches led to ordering mishaps, while the lack of real-time tracking made it difficult to manage stock effectively. Resellers found the process of creating accounts and accessing products cumbersome and unintuitive. Communication with clients was fragmented and inefficient, further complicating order fulfillment and overall customer satisfaction.

To address these issues, Softserve Digital crafted a modern, multi-faceted solution. First, we integrated a real-time ERP system that provided accurate, up-to-the-minute data on stock availability across all branches. We also developed a dedicated portal where resellers could easily log in, browse by category or brand, place orders, and track them without friction. The interface was redesigned to prioritize intuitive navigation and high-resolution visuals, making product discovery both efficient and visually engaging. Automated email notifications improved communication around orders, and account creation was simplified to reduce onboarding friction. On the backend, a new CMS allowed staff to manage stock, users, and products with greater speed and accuracy.

The digital transformation delivered immediate and tangible improvements. Operational efficiency increased as inventory data became more reliable and accessible in real-time. Resellers experienced a smoother journey, from account creation to product ordering, leading to higher satisfaction and repeat engagement. The streamlined interface and automation reduced delays, while internal teams benefited from improved workflows and centralized management tools. Most importantly, the new platform elevated Rolando’s online presence, reinforcing its position as a trusted leader in corporate apparel.