Century21


Project Overview
Century 21 South Africa needed a system as bold and efficient as its real estate operations. We responded by building MOON � a one-of-a-kind admin platform that redefines how real estate businesses manage everything from listings to internal performance.
MOON is more than a tool. It�s a digital ecosystem that tracks property deals, internal rewards, and financial data � all in one place.
The Challenge
Century 21�s legacy systems were fragmented.
Agents juggled multiple platforms for listing properties, tracking leads, reporting finances, and managing internal incentives. The lack of a unified platform created inefficiencies and bottlenecks across teams.
The Solution
We developed MOON, a unified admin system tailored to real estate operations.
Custom-built from scratch, MOON centralised property lifecycle management�from listing to letting, to development sales. It gamified team productivity with Oyster Points and simplified financial overviews with custom dashboards. We also made it future-ready, integrating with external systems and publication platforms.
The Impact
MOON transformed the way Century 21 South Africa operates.
Agents now work faster, managers gain real-time visibility, and the head office has clear, actionable insights. Admin is no longer a headache � it�s a strategic advantage. With everything in one place, performance and productivity have reached new heights.

Statement
�Softserve streamlined the sales processes improved customer service, and boosted �the client�s industry standing. The team�s strong work ethic and commitment to deadlines stood out. �
- Adriano De Moura (National Technology Manager, Century 21 South Africa)
What We Did
Strategy
UI & UX Design
Custom Development
A User-Centric Solution




Project Highlights
Strategy
Tailored system planning from the ground up
API Integrations
Connected seamlessly to third-party CRMs and property portals
CMS
Custom content and property management tools
Mobile App Ideation
Future-thinking UX for agents on the go
On-Demand Financial Reporting
Real-time dashboards and insights
Gamification
Motivation through Oyster Points and internal performance tracking








