Century21

Century21
Century21
Our Showcase

Project Overview

C21

Century 21 South Africa needed a system as bold and efficient as its real estate operations. We responded by building MOON — a one-of-a-kind admin platform that redefines how real estate businesses manage everything from listings to internal performance.

MOON is more than a tool. It’s a digital ecosystem that tracks property deals, internal rewards, and financial data — all in one place.

A gold star icon

The Challenge

Century 21’s legacy systems were fragmented.

Agents juggled multiple platforms for listing properties, tracking leads, reporting finances, and managing internal incentives. The lack of a unified platform created inefficiencies and bottlenecks across teams.

A gold star icon

The Solution

We developed MOON, a unified admin system tailored to real estate operations.

Custom-built from scratch, MOON centralised property lifecycle management—from listing to letting, to development sales. It gamified team productivity with Oyster Points and simplified financial overviews with custom dashboards. We also made it future-ready, integrating with external systems and publication platforms.

A gold star icon

The Impact

MOON transformed the way Century 21 South Africa operates.

Agents now work faster, managers gain real-time visibility, and the head office has clear, actionable insights. Admin is no longer a headache — it’s a strategic advantage. With everything in one place, performance and productivity have reached new heights.

Discovery Process
Discovery Process
Discovery Process
Discovery Process
Discovery Process
Discovery Process
Discovery Process
Discovery Process
Discovery Process

Statement

“Softserve streamlined the sales processes improved customer service, and boosted  the client’s industry standing. The team’s strong work ethic and commitment to deadlines stood out. ”

- Adriano De Moura (National Technology Manager, Century 21 South Africa)

What We Did

Strategy

UI & UX Design

Custom Development

A User-Centric Solution

state-of-the-art internal administration system.
Integrates with everlytic & propdata
Integrates with everlytic & propdata
Integrates with everlytic & propdata

Project Highlights

Strategy

01

Tailored system planning from the ground up

API Integrations

02

Connected seamlessly to third-party CRMs and property portals

CMS

03

Custom content and property management tools

Mobile App Ideation

04

Future-thinking UX for agents on the go

On-Demand Financial Reporting

05

Real-time dashboards and insights

Gamification

06

Motivation through Oyster Points and internal performance tracking