Simple. Secured. Sorted.
Project Overview
GAVOTECH
Gavotech is a South African Managed Service Provider (MSP) founded in 2012 by self-taught tech visionary
Gavin Nortje. The company has built its reputation on proactive, secure, and human-centred IT support
that keeps businesses running smoothly.
After 13 years as a trusted MSP with over 95% client retention, hands-on expertise across IT, cloud, and
cybersecurity, and a culture rooted in care and reliability, Gavotech had outgrown their existing digital
presence…
THE BRIEF
Transform Gavotech’s brand and website to bring their passion, their expertise, and trusted reputation
they’ve earned over more than a decade to life — and make sure they’re found by the people who
need them.
they’ve earned over more than a decade to life — and make sure they’re found by the people who
need them.
WHAT WE DID FOR GAVOTECH
THE CHALLENGE
Despite a stellar reputation for their technical expertise, personable service, and unmatched dedication,
their website and identity were underselling them. They needed:
their website and identity were underselling them. They needed:
01
A fresh look that matched the professionalism and warmth clients experience in person
02
A clear point of difference from reactive,
transactional IT vendors
transactional IT vendors
03
A way to present their technical expertise and long-standing track record in a way that felt human, accessible, and engaging to potential clients
04
Boost visibility and lead generation with targeted digital marketing to show off their cool new brand and bring the right prospects to their door.
OUR SOLUTION
Softserve teamed up with Gavotech to create a brand and digital presence that matched the strength of
their business and brought their people-first ethos online. Together, we:
their business and brought their people-first ethos online. Together, we:
Refreshed the Brand
Designed a bright, modern logo and extended it into a full corporate identity, giving Gavotech a consistent and polished look across every touchpoint.
Redesigned the Website
Built a clean, intuitive platform with effortless navigation and service pages for Managed IT, Cybersecurity, Cloud Solutions, and Network Infrastructure.
Built a Digital Narrative
Crafted a “Why Gavotech?” narrative that highlights the founder’s journey, company culture, and key differentiators like in-house cabling, integrated security, and uptime
excellence.
excellence.
Simplified the Buyer Journey
Created a guided flow (Discovery Call → Free IT Audit → Custom Plan) that moves prospects naturally from curiosity to
commitment.
commitment.
Showcased Their Credibility
Put 13 years of service, 95%+ client retention, and client testimonials front and center as proof of trustworthiness.
Boosted Their Visibility
Launched targeted Google Ads campaigns to reach the right audience and generate qualified leads.
GAVOTECH VISUAL IDENTITY
WEB DEVELOPMENT
STRATEGY WORK
GAVOTECH VISUAL IDENTITY
WEB DEVELOPMENT
STRATEGY WORK
01 CORPORATE IDENTITY
THE IMPACT
A digital presence that finally feels like Gavotech, giving
visitors an immediate sense of the in-person care and
expertise they can expect that really sets them apart.
Everything from the smooth web navigation, refreshed
brand and thoughtful marketing works together to bring
in quality leads and make clear why Gavotech are the tech
guys you can count on.
visitors an immediate sense of the in-person care and
expertise they can expect that really sets them apart.
Everything from the smooth web navigation, refreshed
brand and thoughtful marketing works together to bring
in quality leads and make clear why Gavotech are the tech
guys you can count on.
Why We Loved
This Project
This Project
Because it proves that IT can feel human, warm, and
approachable. Gavotech already lives that truth, and we
loved the chance to build them a digital home that shows
exactly who they are. We had fun with this one: rolling up
our sleeves to tell their story right, getting to know their
people, and making sure the world can see the heart
behind the tech.
approachable. Gavotech already lives that truth, and we
loved the chance to build them a digital home that shows
exactly who they are. We had fun with this one: rolling up
our sleeves to tell their story right, getting to know their
people, and making sure the world can see the heart
behind the tech.
02 WEBSITE DEVELOPMENT
