Drezmi Fashion
Project Overview
Drezmi is changing the way people shop for fashion online—turning a frustrating, one-size-fits-none experience into something genuinely intelligent, intuitive, and tailored. By merging human-centred design with advanced digital thinking, Drezmi delivers personalised outfit suggestions, smart styling tools, and event-based shopping journeys that feel as natural as getting dressed in the morning.
But this wasn’t just another build. What began as a pitch deck quickly evolved into a fully realised digital vision. Initially approaching Softserve to package and present a concept for sale, the founder was so inspired by the potential we unlocked during the Discovery phase, he chose a bold new path: to keep the IP and fully develop the platform in partnership with us.
Together, we didn’t just build a product—we brought a powerful, market-defining idea to life.
What We Delivered
Softserve partnered closely with Drezmi to craft an experience-led fashion platform that simplifies choice, enhances confidence, and inspires discovery.
Our contribution encompassed end-to-end product strategy, cutting-edge technical execution, and distinctive brand storytelling. Highlights include:
High-Performance Mobile App
Built from the ground up for speed, elegance, and seamless UX across all devices.
Complete Visual Identity
A bold, fashion-forward brand system that stands out in a crowded digital space.
Smart Shopping Interface
A responsive customer journey that feels personal, fluid, and genuinely helpful.
Centralised Management Dashboard
A powerful backend that simplifies store operations, stock control, and order fulfilment.
Intelligent User Features
Designed to reduce friction, increase satisfaction, and support confident decision-making:
- Body Scan Template – Users select body types to receive recommendations that actually fit.
- Occasion-Based Suggestions – Wedding? Job interview? Weekend away? Get instant outfit ideas that make sense.
- Preference Shopping – Smart algorithms learn your style and show what matters—no more endless scrolling.
- Style Tips (Coming Soon) – Real-time guidance to keep users inspired and in style, always.
Data-Driven Insights
Embedded analytics tools that enable brands to understand shopping behaviours and optimise decisions.
The Challenge
The fashion e-commerce space is overcrowded and generic, plagued by issues like inconsistent sizing across brands, lack of personalization, and minimal guidance for dressing confidently for real-life events. These challenges contribute to high return rates, low brand loyalty, and limited tools for emerging fashion brands to stand out and scale effectively.
The Solution
We led Drezmi through a phased, user-driven development process—from concept to a scalable MVP—solving key challenges with precision. The platform delivers personalized, fit-focused shopping, event-based outfit discovery, and scalable infrastructure. It also features an intelligent dashboard for retail efficiency and analytics that tie user behavior to brand decisions.
The
Impact
Softserve helped shape a smarter, more personal era of online fashion retail. Preference-based recommendations cut user scroll time by 60%, and better fit relevance significantly reduced return rates. Fashion labels are showing early eagerness to join the platform, drawn to its intuitive interface for managing storefronts and logistics. Drezmi isn’t just competing—it’s creating its own space in the market.
From The Founder
Conclusion
Softserve partnered closely with Drezmi to craft an experience-led fashion platform that simplifies choice, enhances confidence, and inspires discovery.
Our contribution encompassed end-to-end product strategy, cutting-edge technical execution, and distinctive brand storytelling. Highlights include:
Corporate Identity
Web Development
App Development
