Andrew Papoutsis
Brand Identity

Importance of Creating a Brand

You can’t just create a name and a logo, then say you have created a brand. There is a lot of careful planning and other things to consider to create an amazing brand that will take your business to the next level. Think of it as putting together the right aromatics to develop the perfect taste sensation. Branding is what helps you to better connect with your customers, creating loyalty and repeat business. It can set you apart from your competition, making it easier to stand out. As you develop a strong and trustworthy brand, you can build your authority and trust in the industry which can increase your profits.

These are just a few reasons why branding is so important. Even on a tight budget, you can create the perfect brand for your business.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

Warren buffet

Ways to Develop Your Brand on a Budget

So how do you accomplish this on a tight budget? Here are some tips to get brand magic on a tight budget:

It all starts with a name.

Your business’ name needs to be both memorable and be distinct to your company. Ideally, you will pick a name that offers what your business does while also eliciting a specific emotion in your potential customers. It needs to stand out if your business is going to stand out. Generic chocolate is delicious, but easily forgettable, whereas Ooey-Gooey Fudge Delight immediately makes you want to get in touch and have a taste. This is why it’s so important to think of the perfect name for your business.

Your logo.

Developing and trademarking a logo is another major step in branding. Create a logo but make sure that it stands out and isn’t already trademarked by another company. This is an essential piece to your visual identity, making customers instantly link any commercials, social media, or print ads to your company. When you think of any major brand, you identify them with their logo, think McDonalds and the golden arches. That’s the same response you want for your business.

Building your online presence.

If you have a tight budget, you can start by creating an online presence through social media sites. Social media is a great way to reach a massive audience without spending a lot of money to start, especially if you can handle your social media presence yourself. This is a great starting out point for businesses who are just starting and may not have the funds to launch their website. Plus, think about how many people use social media regularly, so this gives you the best way to reach the maximum audience. It is the perfect way to deliver bite-sized flavour explosions right to the relevant people.
These are great ways to start getting that brand magic that you need, even if you don’t have the biggest budget to work with. But by using careful consideration of all the ingredients it is achievable to deliver the perfect flavour while maintaining a stricter budget.

A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.


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