ppc specialist ppc specialist
Plan, create, and manage PPC campaigns across a variety of channels.
Keyword research and management to optimize bids (add PPC keywords and negative keywords).
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators.
Stay on top of search engine and PPC industry trends.
Proofread their work and have a good grasp on grammar to ensure there are no errors in the final result.
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