job
Description
ppc specialist ppc specialist
key responsibilities
Individual Responsibilities
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Plan, create, and manage PPC campaigns across a variety of channels.
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Keyword research and management to optimize bids (add PPC keywords and negative keywords).
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Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
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Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
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Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators.
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Stay on top of search engine and PPC industry trends.
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Proofread their work and have a good grasp on grammar to ensure there are no errors in the final result.