Copywriters produce succinct and engaging content for various channels and in different contexts. This includes content for websites, social media, advertisements, promotional one-liners, and brochures. These may be digital or print. Copywriters’ duties also include copious amounts of research and fact checking. They must also be able to proofread their work for accuracy and quality
junior copywriter
key responsibilities
Individual Responsibilities
Have a comprehensive understanding of language and semiotics. The copywriter must produce content that reflects an understanding of the client and the audience through the appropriate use of tone, voice, register, diction, and platform.
Be able to adapt to write in a multitude of different voices.
Write in the style that the client needs.
Understand/interpret concepts and then explaining them in a simplistic manner.
Understand what tone is.
Understand what positioning is.
Proofread their work and have a good grasp on grammar to ensure there are no errors in the final result.
Collaborative Responsibilities
Produce content that reflects an understanding of the client and the audience through the appropriate use of design principles.
Conduct thorough research on clients/organisations to understand their message, brand voice and target audience. Using this information and their understanding of design principles and positioning, the designer must authentically present the clients’ corporate values and address their audiences appropriately through their design work.
Propose copy concepts in an engaging way for clients and carrying out projects once they are approved.
Interpret creative direction and technical information and turn it into persuasive copy concepts.
Collaborate with admin and management departments to brainstorm and develop a variety of marketing materials for the business.
Work with clients to edit and modify copy to meet their content expectations.
Additional Responsibilities & Notes
Client’s projects are to be completed within the timeline assigned by management.
All completed work must be reviewed by team.
Writers should be avid readers
Should be able to take feedback, no matter how harsh, and make it constructive
If a writer can’t explain a complex idea in simple words then they don’t understand what they’re talking about (George Orwell said so and it’s true)
